Overview

• The campaign began in June and is slated to run until around September, contingent on quality standards.
• Mercadona plans to purchase 180,000 tonnes of Spanish potatoes, marking over a 30% increase compared to summer 2024.
• Two varieties—a frying specialty and a versatile type—will be sold in bulk, 3-kg mesh and 5-kg mesh formats.
• Produce will originate from Madrid, Castilla-La Mancha, Castilla y León, Galicia, Euskadi, Canarias, Illes Balears, Murcia and Andalucía.
• The company partners with local growers such as Patatas Hijolusa, Meléndez and others to uphold quality, support farmers and foster sustainable agriculture.