MercadoLibre Announces Record $5.8 Billion Investment in Brazil

The e-commerce giant's 2025 investment plan aims to expand logistics, technology, and workforce in its largest market, creating 14,000 new jobs.

MercadoLibre confirmed a record 34 billion reais ($5.8 billion) investment in Brazil for 2025, marking a 47.8% increase over last year.
The funds will enhance logistics, e-commerce and fintech technology, as well as support loyalty programs, marketing, and entertainment initiatives.
This investment is expected to create approximately 14,000 jobs, raising the company's workforce in Brazil to over 50,000 by year-end.
Brazil remains MercadoLibre's largest market, generating over 50% of its total revenue and driving its regional dominance.
The announcement was made at a high-profile event near São Paulo, attended by President Luiz Inácio Lula da Silva, signaling strong public-private collaboration.