Overview
- The agreement was unveiled at AFA’s Ezeiza complex with executives from Mercado Libre and the federation in attendance.
- The competition will be called Torneo Mercado Libre, with the company also serving as principal sponsor of the Liga Profesional.
- Mercado Libre plans integrated activations tied to product launches and retail events, with small actions signaled as early as this weekend and the main campaign starting in 2026.
- The sponsorship does not include the Argentina national team, reflecting the company’s preference for sustained league exposure over shorter national‑team cycles.
- Financial terms were not disclosed, and the deal replaces Betano as title sponsor while extending Mercado Libre’s broader regional sports investments.