Overview
- The agreement takes effect in the domestic final against Racing and remains in place for the entire 2026 season.
- The package adds the Mercado Libre logo to the men's first-team kit, brand presence at Estadio UNO, and fan activations for members and supporters.
- Mercado Libre marketing chief Juan Lavista framed the move as backing the sport's passion across the region, citing ongoing roles with the Copa Libertadores and Sudamericana.
- Estudiantes vice president Martín Gorostegui said the alliance will strengthen the club’s image and identity alongside a leading regional brand.
- The club deal complements a recently reported AFA arrangement for 2026–27 that would replace Betano, aligning with the company’s larger sports push and rising marketing spend off strong 2024–2025 financial results.