Overview
- The plan organizes the district into five areas, including canal-front homes with a promenade, an urban core, a cultural heart by the d3 Bowl, a wellness-focused residential zone, and a creativity quarter.
- A fully shaded, pedestrian-first "Design Line" will link the neighborhood through public art, community spaces, and landscaped green corridors.
- The community targets LEED Silver certification with an emphasis on sustainable mobility, enhanced connectivity, energy-efficient design, and visual ties to Dubai Creek and the Ras Al Khor Wildlife Sanctuary.
- Positioned between Downtown Dubai and Dubai Creek, the mixed-use vision blends housing, boutique hospitality, retail, and cultural venues under a single masterplan by Meraas.
- Dubai Holding Real Estate CEO Khalid Al Malik connects the initiative to the D33 economic strategy, as Meraas cites strong demand with the Atelis sell-out and The Edit launch.