Overview
- The five-member group dropped the digital single on October 14 at 6 p.m. KST, returning with its first Korean release since May’s debut EP.
- The track leans into a hipper, more mature concept than the group’s earlier Y2K‑styled teen pop, reflecting a deliberate artistic reset outlined by the label.
- NME reports that Gawon and Narin co-wrote the song with The Black Label producers including Teddy Park, 24, Teal Douville and malachiii.
- Early teasers showcasing choreography and visual concept drew positive response, capping a multi-stage promo rollout of posters, clips and an MV preview.
- The comeback is being closely watched for commercial traction as All Day Project outperforms on streaming and The Black Label prepares for a public listing, with some coverage also showing minor inconsistencies over the group’s member count.