Overview

• The four-day event runs Oct. 6–9 at Espacio Arizu in Godoy Cruz with more than 500 scheduled business meetings.
• Organized by Vinexposium with the Government of Mendoza and ProMendoza, the program mixes tastings, interviews, and vineyard visits to close deals.
• ProMendoza reports roughly half the delegation comes from the U.S., Canada, and the U.K., with additional buyers from Asia plus India and the Emirates.
• Provincial leaders including Governor Alfredo Cornejo welcomed the group, as private sponsors such as Hilton and Emesa joined a financing model that includes winery contributions of US$5,000–20,000.
• Visiting importers say they are scouting Argentine styles beyond Malbec, with growing interest in Chardonnay, Sauvignon Blanc, Chenin Blanc, and lighter reds.