Overview

• Memorial Day weekend sales are live, with significant discounts on swimwear and summer apparel at major retailers including Old Navy, Nordstrom, Macy's, and Athleta.
• Old Navy features all swimwear deals under $40, alongside discounts on dresses, activewear, and athleisure items.
• Trending swimwear styles include modest options like rash guards with UPF 50+ protection, swim dresses, and tankinis for versatile coverage.
• Retailers highlight functional features such as moisture-wicking fabrics, quick-dry properties, and designs suited for active water sports.
• Consumers can take advantage of discounts up to 70% on a variety of summer essentials, marking the unofficial start of the season.