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Meme-Stock Mania Rekindles as GoPro, Kohl’s and Others Soar on Short Squeeze Bets

Coordinated buys on Reddit’s WallStreetBets have lifted heavily shorted small caps, raising alarms over potential sudden reversals.

Overview

  • GoPro shares jumped 61% and Krispy Kreme climbed 25% over two sessions, while Kohl’s rallied about 50% in a week and Opendoor Technologies surged several hundred percent in a month.
  • Traders are zeroing in on companies with short-interest above 30%, market capitalizations between $50 million and $2 billion and share prices under $20 to engineer rapid squeezes.
  • On WallStreetBets, traders attach “YOLO” tags to drive mass participation in targeted, heavily shorted stocks without any new corporate developments.
  • Market analysts at Capital.com, CNBC and Interactive Brokers warn that these rallies rest on social-media hype rather than fundamental improvements and could unwind abruptly.
  • The flurry of activity mirrors the 2021 GameStop squeeze led by Keith Gill, highlighting the enduring power of retail-driven, social-media speculation on equities.