Overview

• Government data from the Viminale and Alloggiati Web registry show arrivals growing in June and July, with a 13.1% increase in the first 11 days of August.
• Prime Minister Giorgia Meloni denounced opposition narratives as falsehoods that damage Italy’s image and defended the sector’s performance.
• Opposition leader Elly Schlein pointed to a 15% drop in beach attendance reported by operators and a 34% rise in vacation costs cited by Altroconsumo.
• Beach-operators’ unions and consumer groups argue that stagnant wages and higher living expenses are forcing many Italian families to forgo holidays.
• Regional figures vary, with operators in Rimini reporting season-to-date visitor numbers on par with or above last year, highlighting uneven local trends.