Overview

• On October 2, Luz told followers on X and in Instagram Stories that she must temporarily take down Melody Luz Shop because it is “insostenible.”
• She said she cannot match prices of imports while covering wages and reinvesting in the business, leaving no workable margin.
• Luz plans to liquidate remaining inventory and invited potential collaborators to provide sample garments, noting that conditions are very difficult.
• Her posts drew messages of support along with accounts from other entrepreneurs describing similar financial strain and failed ventures.
• TN reported that shortly after her announcement, Alex Caniggia showcased a new car and boasted about being a “millo,” a display that attracted online criticism.