Overview

• Melanion announced a Bitcoin Treasury Operated Company initiative and plans to raise €50 million for direct allocation to BTC.
• The firm positions itself as the first private regulated asset manager in Europe to implement this treasury model.
• Management says it will first run the strategy on Melanion’s own balance sheet before offering the framework to other private businesses.
• The company claims it will seek outperformance over simple BTC exposure by using capital structuring, treasury optimisation, and liquidity design.
• Disclosures state no fund is being offered and treasury allocations remain at the board’s discretion with no set timetable, as other firms also expand Bitcoin holdings.