Overview
- On Thursday, CNN News Central reported Melania Trump’s net favorable rating at about 12 points underwater, which Enten called the lowest ever at this stage of a presidency.
- Enten showed a sharp decline over time, noting she was about three points above water a little over a year ago and roughly 30 points above water at a similar point in Trump’s first term.
- He contrasted her standing with recent first ladies, citing Nancy Reagan at +50, Laura Bush at +46, Michelle Obama at +42, Hillary Clinton at +25, and Jill Biden above water.
- He pointed to her recent documentary as a likely factor, highlighting an estimated $75 million spend on rights and marketing versus about $17 million in combined box office and calling it a bomb unless streaming later closes the gap.
- Raw Story, Mediaite, and The Mirror echoed the segment’s framing and quoted Enten’s lines that the results were “the worst ever” and that “the American people really don’t care for her.”