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Melania’ Opens to $7 Million, No. 3 at Box Office With Decade-Best Documentary Debut

Analysts expect Amazon’s $75 million wager to lean on streaming plus a planned docuseries rather than theatrical receipts.

Overview

  • Studio estimates put the domestic weekend at about $7 million from 1,778 theaters, placing third behind Send Help and Iron Lung.
  • The launch is the strongest start for a non‑concert documentary in roughly a decade, outperforming pre‑release tracking.
  • Audiences awarded an A CinemaScore and ~99% Rotten Tomatoes audience score as critics logged single‑digit to low‑teens reviews.
  • Turnout skewed older and female and concentrated in Southern and South‑central markets, boosted by walk‑up sales and conservative grassroots efforts.
  • Amazon paid about $40 million for rights and roughly $35 million for marketing, with a Prime Video window and companion docuseries to follow as overseas demand lags and South Africa pulled the release.