Overview
- The First Lady staged a black-tie preview in the White House East Room for about 70 guests, with President Trump viewing the full film for the first time, according to multiple outlets.
- Official premieres are set for Jan. 29 across 20 U.S. venues, including the Washington event at the renamed Trump–Kennedy Center, ahead of a global theatrical release on Jan. 30 and a mid-2026 streaming window.
- Melania Trump is credited as executive producer and led the film’s creative and marketing strategy, with an international campaign spanning roughly 30 countries and prominent placements such as the Las Vegas Sphere, Piccadilly Circus and the Duomo.
- Amazon MGM Studios licensed distribution in a deal reported at about $40 million, while outside reports have suggested higher total spending that includes marketing; the team has pushed back on a widely cited $35 million P&A figure.
- Forecasts cited by Puck using NRG data project around $5 million for opening weekend in the U.S. and Canada, as attention also focuses on director Brett Ratner’s return following past misconduct allegations and renewed scrutiny from DOJ-released Epstein-related files.