Overview
- The film follows Melania Trump during the 20 days before President Donald Trump’s second inauguration, with a wide U.S. theatrical release on January 30 and Prime Video availability to follow.
- Promotion included a private White House East Room screening for about 70 VIPs, a New York Stock Exchange bell‑ringing, and a Kennedy Center premiere set for January 29.
- Reported finances include roughly $40 million for distribution rights and about $35 million for promotion, with Melania Trump credited as producer and reportedly paid $28 million; Brett Ratner directs in his first major project since past misconduct allegations.
- The launch drew heavy criticism over its timing alongside the Minneapolis ICE shooting, and late‑night commentary and social media mocked the project and its messaging.
- Early demand appears soft, with reports of offers up to $50 to occupy seats and opening‑weekend forecasts near $5 million, and South African exhibitors have opted not to screen the film citing “recent events.”