Overview

• Keeta says it will debut in the fourth quarter starting in a smaller city before expanding to São Paulo, with a goal of reaching the 15 largest metropolitan regions by June and most of the country by the end of 2026.
• The company reports more than 500 employees in Brazil, about 80% local hires, and over 120,000 couriers registered, with a majority in São Paulo.
• Leadership commits to invest US$1 billion over five years as it seeks to take share from iFood, which it says holds over 80% of the market.
• Executives allege rivals are trying to block entry through restaurant exclusivity, while Keeta vows not to demand exclusivity from partners.
• Keeta plans to undercut iFood’s commissions by a few percentage points and may introduce features such as automatic compensation for late deliveries, drawing on Meituan’s large-scale operations.