Overview
- The As Ever Advent calendar was announced for preorder in early October, with outlets reporting availability starting October 1–2.
- The limited-edition box contains 24 handcrafted pralines made with Compartés and features numbered chocolates that use Meghan’s handwriting and motifs drawn from her Montecito garden.
- Multiple reports cite a price around €130–$148, though that figure appears to come from media coverage rather than a uniform official statement.
- Social media reaction was immediate and sharply critical, focusing on the Montecito illustration, the perceived self‑referential branding and the product’s perceived value for money.
- The release builds on two prior As Ever–Compartés collaborations in late 2025 and early 2026 and is likely to shape public debate about the Sussexes’ commercial projects as they prepare for their first Christmas after returning to the UK.