Particle.news
Download on the App Store
3 ARTICLES
·
2mo ago

Meghan Trainor and e.l.f. Cosmetics Launch Cloud Skin Makeup Collection

The collaboration introduces new products inspired by the TikTok 'cloud skin' trend and marks the third partnership between the singer and the beauty brand.

Overview

  • Meghan Trainor teams up with e.l.f. Cosmetics for the third time to launch the Cloud Skin collection, featuring products aimed at achieving a soft, matte, and luminous complexion.
  • The collection includes the new Halo Glow Powder Filter, designed to blur skin and reduce shine, along with other products like the Glow Reviver Lip Oil and a limited-edition eye mask.
  • A playful ad campaign, created by Shadow agency, features Trainor as a pilot for the fictional e.l.f. Air, blending humor with beauty tips for achieving the 'cloud skin' look.
  • The campaign ties into Trainor's 10-year anniversary of her debut album 'Title,' which will be re-released in March with new tracks and live recordings.
  • The Cloud Skin collection is available starting January 28, with the bundle priced at $36 and individual products like the Halo Glow Powder Filter starting at $14.