Overview

• Meghan Markle's ShopMy storefront, launched March 24, features over 30 curated fashion and beauty items tied to her personal brand and Netflix series.
• Several items promoted on the storefront, including pieces from Bleusalt, La Ligne, and Jenni Kayne, have sold out or seen dramatic sales increases within days.
• Her Netflix series 'With Love, Meghan,' which debuted March 4, has sparked renewed public interest in her style and influenced consumer purchases of both fashion and home goods.
• Markle earns affiliate revenue from some items sold through the storefront, with a disclaimer noting that certain links are commissionable.
• The storefront has drawn mixed reactions, with praise for spotlighting purpose-driven brands and criticism of its commercial nature.