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Meghan Markle's MasterChef Australia Cameo Breaks Streaming Record

Network 10's figures show record overnight streaming with elevated Total TV numbers, evidence of measurable commercial gains for brands.

Overview

  • The episode, which aired Sunday, drew Network 10-released figures showing the highest-ever overnight streaming audience of 118,000 and seven-day Total TV tallies reported around 1.22 million to 1.6 million viewers.
  • Markle filmed the guest-judge segment in April during the Sussexes' private Australia tour and appeared alongside judges Poh Ling Yeow, Sofia Levin and Jean-Christophe Novelli while Prince Harry joined a judging moment via FaceTime.
  • Contestants were asked to make a 'dish fit for a duchess' using seasonal ingredients Markle selected, including Australian honey, macadamia nuts, citrus, edible flowers and celeriac.
  • Reports of on-set tension and claims that Markle was 'demanding' circulated after the broadcast, but sources close to the Duchess have denied those accounts and described her experience as positive.
  • The appearance reinforced the documented 'Sussex effect'—Launchmetrics estimated the April tour generated $51.6 million in media impact value—and it is likely to keep boosting exposure and sales for featured Australian labels as networks and brands measure ongoing commercial returns.