Meghan Markle's Lifestyle Brand Faces Trademark Challenges

The US Patent Office rejects American Riviera Orchard's trademark application over geographic and design issues.

The USPTO denied the trademark due to the geographic descriptiveness of 'American Riviera'.
The logo's highly stylized 'O' was deemed unrecognizable and inconsistent with the description.
Markle's team is considering alternative names and design adjustments.
Trademark rejections are common and expected in the application process.
The brand plans to sell jams, jellies, and home goods.