Particle.news
Download on the App Store
20 ARTICLES
·
3w ago

Meghan Markle's Lifestyle Brand 'As Ever' Sells Out in Under an Hour

The Duchess of Sussex's highly anticipated product line, developed with Netflix, marks a successful launch despite logistical challenges and mixed public reception.

Meghan Markle has launched her highly anticipated lifestyle brand, As Ever
Image
Meghan Markle smiles during filming of 'With Love, Meghan,' her Netflix cooking show, which was released on March 4, 2025.

Overview

  • Meghan Markle's 'As Ever' debuted on April 2, 2025, offering eight curated products inspired by her love of cooking and entertaining.
  • The first collection, priced between $9 and $28, sold out in less than an hour, with the limited-edition honey selling out in five minutes.
  • The brand was developed in partnership with Netflix and ties into her cooking and lifestyle show, 'With Love, Meghan,' which premiered in March and has been renewed for a second season.
  • The launch faced logistical hurdles, including a last-minute rebrand from 'American Riviera Orchard' to 'As Ever' due to trademark issues.
  • Future plans include seasonal product drops and global expansion, though the brand's pricing and marketing strategies have drawn both praise and criticism.