Overview

• As Ever confirmed in a July 30 email newsletter that its 2024 Napa Valley Rosé will be available for purchase next week.
• The announcement was paired with curated beachside images on As Ever’s Instagram showing the new vintage being poured along the California coast.
• A press release describes the 2024 rosé as marrying the same harmony of notes from the 2023 blend into an elegant medley of delicate yet memorable flavor.
• The brand’s first wine offering, a 2023 Napa Valley Rosé, sold out in under an hour on July 1, underscoring strong direct-to-consumer demand.
• A Méthode Champenoise Napa Valley sparkling wine is in development as the next premium addition to Meghan Markle’s As Ever portfolio.