Overview

• The 2024 Napa Valley Rosé will be available for purchase on August 5 at 3 p.m. ET following its initial sell-out in under an hour on July 1.
• Meghan Markle previewed the new vintage in an Instagram video on August 3, carrying baskets of As Ever bottles through a sunlit garden.
• Ongoing supply shortages have driven every As Ever drop to sell out within minutes, exposing limits in production capacity.
• Brand consultant Nick Ede advised benchmarking established celebrity wine ventures like Kylie Minogue’s to broaden distribution and boost profitability.
• Internal reviews have highlighted sporadic social media posts and lapses in customer outreach, prompting calls for a steadier marketing strategy.