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Meghan Markle’s As Ever Teases Oct. 28 Announcement With New Instagram Videos

The brand’s cryptic clips build on a year of fast-selling food and wine launches, prompting guesses but offering no specifics.

Overview

  • An initial Reel shows Meghan walking through a sunlit orchard before the As Ever logo appears with a “save the date” message for October 28.
  • Subsequent teasers reported by outlets include a hand pouring a sparkling drink into a tall glass, a candle-lit scene, and a clip of jam being spread, each ending with the same date and branding.
  • As Ever and Meghan have not disclosed what will be revealed, with the posts providing only the date and the brand’s logo.
  • Media and fans are speculating about possibilities such as sparkling wine, cider, apple butter, olive oil, or even makeup, though none of these have been confirmed.
  • Interest is high after earlier As Ever releases sold out quickly and recent additions included a 2024 Sauvignon Blanc and a 2024 Napa Valley rosé, with supporters posting that they are eager to buy whatever comes next.