Overview

• Meghan Markle’s As Ever brand released an apricot fruit spread, orange blossom honey and herbal teas that sold out in minutes upon launch.
• Jam expert Donna Collins described the apricot spread as a “real disappointment,” attributing its labeling to a failed jam consistency and unnecessary pectin use.
• The spread retails for $9 per jar or $14 with keepsake packaging, while the honey is priced at $28, drawing criticism over the high costs.
• Red Hen Cannery owner Maureen Foley praised the choice to market the product as a spread, suggesting it fills a versatile culinary niche.
• The lifestyle brand plans to expand into alcoholic beverages with a rosé wine expected later this year.