Overview

• Meghan Markle’s debut 2023 Napa Valley rosé was crafted from Cabernet Sauvignon, Mourvèdre, Syrah and Grenache grapes sourced from Fairwinds Estate and bottled at Kunde Family Winery in Kenwood.
• The wine was sold at $30 per bottle with a mandatory three-bottle minimum and optional half-case and full-case packages.
• The July 1 launch sold out in under 60 minutes and coincided with new refund and free replacement offers after overselling issues affected apricot spread orders since late June.
• As Ever has forged custom-crush partnerships with regional producers like Fairwinds Estate and Kunde Family Winery to scale its direct-to-consumer operations.
• The brand is planning a Méthode Champenoise Napa Valley sparkling wine and additional varietals as it works to stabilize inventory and improve customer communications.