Overview

• The As Ever rosé is scheduled to debut on July 1, marking what would have been Princess Diana’s 64th birthday and a day of annual tributes at Kensington Palace.
• Meghan’s lifestyle label saw its initial food and wellness products sell out within minutes, underscoring strong consumer demand for As Ever.
• Social media users and royal commentator Victoria Arbiter have branded the July 1 launch “tactless” and “tasteless.”
• Observers remain divided on whether the date was chosen as a deliberate homage to Diana or simply a commercial decision, as As Ever has not addressed the motive.
• Days before Meghan’s rosé release, King Charles III reduced the price of his Highgrove Gardens Sparkling English Rosé, a move seen as a competitive challenge in the royal wine market.