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Meghan Markle’s As Ever Raises Price as Valentine’s Chocolate Relaunch Sells Out

The limited drop pairs small-batch bars with fruit spreads, drawing swift demand despite online complaints over cost and ingredients.

Overview

  • GB News reports As Ever lifted the bar price to $14 from $12 for the Valentine’s release, even as items sold out within 24 hours and purchases were capped at two per person.
  • People and Complex detail a Signature Chocolate Collection priced at $62, featuring three bars positioned as premium, gift-ready confections.
  • The bars fold As Ever’s spreads into flavors with add-ins such as bee pollen, hemp hearts, edible flower sprinkles, and shortbread cookie pieces.
  • Coverage describes the chocolates as crafted in a reported collaboration with Los Angeles chocolatier Compartés, continuing the brand’s small-batch approach.
  • As Ever says its Strawberry Spread is available individually for the first time and Raspberry has returned, with GB News listing UK prices including £8.70 per jar, £2.18 extra for keepsake packaging, and a three-jar presentation set at £30.50.