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Meghan Markle’s As Ever Napa Valley Rosé Sells Out in Just Over an Hour

Selling out in just over an hour, the 2023 Napa Valley Rosé prompted supply-chain expansion ahead of Méthode Champenoise releases with additional varietals planned.

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Overview

  • The 2023 Napa Valley Rosé marked As Ever’s first alcoholic offering when it launched July 1 in three-, six- and twelve-bottle sets priced from $30 per bottle.
  • Initial stock sold out in roughly 75 minutes, underscoring high consumer demand and recurring sell-out challenges for the lifestyle brand.
  • The rosé blend sources grapes from fire-ravaged Fairwinds Estate and is bottled at Kunde Family Winery in California, reflecting Meghan’s emphasis on quality and philanthropic sourcing.
  • As Ever has delayed mass scaling to maintain taste and ingredient standards, leading to phased restocks and ongoing supply-chain refinements.
  • Following the U.S.-only launch, the brand is preparing a Méthode Champenoise sparkling wine and other varietals while mapping out broader distribution.