Overview

• The 2023 Napa Valley Rosé marked As Ever’s first alcoholic offering when it launched July 1 in three-, six- and twelve-bottle sets priced from $30 per bottle.
• Initial stock sold out in roughly 75 minutes, underscoring high consumer demand and recurring sell-out challenges for the lifestyle brand.
• The rosé blend sources grapes from fire-ravaged Fairwinds Estate and is bottled at Kunde Family Winery in California, reflecting Meghan’s emphasis on quality and philanthropic sourcing.
• As Ever has delayed mass scaling to maintain taste and ingredient standards, leading to phased restocks and ongoing supply-chain refinements.
• Following the U.S.-only launch, the brand is preparing a Méthode Champenoise sparkling wine and other varietals while mapping out broader distribution.