Meghan Markle’s ‘As Ever’ Lifestyle Brand Sells Out in Under an Hour

The brand's first collection, developed in partnership with Netflix, features curated kitchen staples and marks a successful return to the lifestyle space.

The debut collection of 'As Ever,' including eight products like raspberry jam and wildflower honey, sold out in less than an hour on April 2, 2025.
Products are priced between $9 and $28, with the limited-edition honey selling out in under five minutes, reflecting strong consumer demand.
The brand, developed alongside Netflix, ties into Meghan Markle's Netflix series 'With Love, Meghan,' which has been renewed for a second season.
Initially named 'American Riviera Orchard,' the brand underwent a rebranding to 'As Ever' due to trademark challenges earlier this year.
Future plans for 'As Ever' include seasonal product drops and global expansion, as Meghan emphasizes blending her personal passions with professional goals.