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Meghan Markle's 'As Ever' Lifestyle Brand Sells Out First Product Line, Eyes Expansion

The brand, launched in partnership with Netflix, plans to expand into home goods and hospitality while Meghan prepares to debut a new podcast on entrepreneurship.

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Overview

  • Meghan Markle's lifestyle brand 'As Ever' launched on April 2, 2025, selling out its initial product line of fruit spreads, teas, and honey within an hour.
  • The brand, developed in collaboration with Netflix's Consumer Products Group, reflects Meghan's personal values and experiences, including sustainability and storytelling.
  • Future plans for 'As Ever' include seasonal product expansions and a move into hospitality and home goods, with hints of upcoming items shared on social media.
  • Meghan's Netflix show, 'With Love, Meghan,' which promotes the brand, has been renewed for a second season, further integrating her media and entrepreneurial efforts.
  • A new podcast, 'Confessions of a Female Founder,' launching next week, will explore Meghan's journey as an entrepreneur, offering insights into her challenges and growth.