Overview

• The As Ever product line, featuring items like raspberry jam, wildflower honey, and crepe mix, is now available for purchase in the U.S., with prices ranging from $9 to $28.
• The brand emphasizes sustainability, with products in reusable packaging and a mission to elevate everyday moments inspired by Meghan Markle's personal experiences.
• Originally branded as 'American Riviera Orchard,' the venture was renamed 'As Ever' in February 2025 following trademark challenges.
• The launch is closely tied to Meghan's Netflix series, 'With Love, Meghan,' which showcases the products and promotes her lifestyle philosophy.
• While praised for its personal touches and eco-conscious focus, the brand has faced criticism over marketing missteps, including a typo in promotional materials.