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Meghan Markle’s 'As Ever' Lifestyle Brand Expands Beyond Culinary Offerings

Following a sell-out product launch, 'As Ever' plans to introduce home goods and hospitality items, with Meghan Markle emphasizing personal storytelling and sustainability in her brand's vision.

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Overview

  • Meghan Markle's lifestyle brand 'As Ever' launched its first product line on April 2, 2025, selling out within an hour.
  • The brand, developed in partnership with Netflix, is set to expand into home goods and hospitality, with seasonal product drops planned.
  • Meghan credits Netflix's Consumer Products Group with influencing the brand's business strategy and providing licensing expertise.
  • The brand's emblem, featuring a palm tree and hummingbirds, reflects personal touches inspired by Meghan's family and vision.
  • Meghan will discuss her entrepreneurial journey and challenges, including rebranding, on her upcoming podcast, 'Confessions of a Female Founder.'