Overview
- The As Ever newsletter and social posts confirmed Spiced Apple Butter as a new seasonal pantry item that arrived Wednesday and described it as a “sweet taste of late summer.”
- Meghan also teased a separate As Ever champagne launch scheduled for September 3, which the brand announced through its channels.
- Several outlets report the launches are part of a wider expansion plan that could include the UK, but those claims rely on unnamed sources and have not been independently verified.
- Some reports say large inventory holdings and a desire for greater operational control prompted As Ever to end a past Netflix partnership, though those motives are presented as sourcing claims rather than confirmed facts.
- The rollout follows earlier As Ever pantry releases such as strawberry, raspberry and an orange marmalade and comes as the Sussexes are reported to have returned to the UK with schooling arrangements for their children being referenced in coverage.