Overview

• As Ever announced the 2024 Napa Valley Rosé on August 4, timed with Meghan Markle’s 44th birthday, and released it online on August 5.
• The pale pink wine features a 13.5% alcohol by volume, one percentage point lower than last year’s debut vintage.
• Sales are restricted to three-bottle ($90), six-bottle ($159) or twelve-bottle ($300) bundles, continuing As Ever’s model of tiered direct-to-consumer pricing.
• Unlike the 2023 rosé, which sold out in under an hour, the new release remained in stock more than an hour after its launch on wine.asever.com.
• As Ever has signaled plans to expand its wine lineup with a Méthode Champenoise sparkling offering and additional varietals in future drops.