Overview

• The 2024 Napa Valley Rosé went on sale today at 12 PM PT/3 PM ET exclusively through As Ever’s U.S. online store
• Customers are required to purchase at least three bottles for $90 plus a $20 shipping fee per order
• Previous Rosé vintages sold out in under an hour, highlighting persistent inventory shortages
• Brand experts caution that intentional scarcity could undermine long-term credibility and frustrate buyers
• As Ever has announced plans to introduce a Méthode Champenoise sparkling wine and additional varietals in future drops