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Meghan Markle’s As Ever Holiday Line Faces Fresh Criticism Over Prices, Royal Imagery

Critics point to premium pricing alongside the promotional use of her 2018 royal cypher.

Overview

  • Celebrity chef Jameson Stocks condemned the collection as exploitative and accused Markle of using royal ties as a marketing tool, calling some items overpriced and “a joke.”
  • As Ever’s seasonal lineup features candles, honey, spice kits and wine, with listings around £48–£50 for candles, up to £49 for honey, £12–£16 for spice kits, and a Napa Valley Brut at about £67/$89.
  • A promotional clip showing a notebook embossed with Markle’s royal cypher drew online backlash from users who said the brand is cashing in on royal associations.
  • Coverage notes questions about provenance, including reports that Markle’s two home hives would be insufficient to supply commercial quantities of honey and criticism of wines described as white‑label offerings.
  • Some commenters defended Markle, as outlets also highlighted a move to boxed gift sets after earlier complaints about excessive individual packaging for fruit spreads.