Overview

• Meghan Markle's 'As Ever' launched its first product line on April 2, 2025, with items selling out within an hour, signaling strong consumer demand.
• The brand was developed in partnership with Netflix's Consumer Products Group, leveraging their expertise to expand its reach.
• 'As Ever' plans to release new products seasonally, with future expansions into hospitality and home goods already in development.
• The brand's logo, featuring palm trees and hummingbirds, holds personal significance for Meghan Markle and Prince Harry, reflecting their shared values and experiences.
• Critics have questioned Meghan's use of her public profile and royal connections, while supporters argue she is following established traditions of branded ventures.