Overview

• The 2024 Napa Valley Rosé launched on August 5 and remained on sale more than 24 hours after release, contrasting with the inaugural 2023 vintage that sold out in under an hour.
• As Ever offers the rosé exclusively in bundles of three, six or twelve bottles, priced at $90, $159 and $300 respectively.
• The pale pink wine carries a 13.5% ABV (one percent lower than its predecessor) and is described as delicately balanced with notes of stone fruit, gentle minerality and a lasting finish.
• In response to the slower pace of orders, the brand increased production levels and issued purchase reminders via its Instagram account to boost sales.
• As Ever has announced plans to introduce a Méthode Champenoise Napa Valley sparkling wine and additional varietals later this year.