Overview

• Meghan Markle's As Ever brand sold out its debut product line in under an hour, reflecting strong consumer demand.
• The brand's U.S.-based manufacturing shields it from tariffs imposed by President Trump, though broader economic impacts on consumers are being monitored.
• Markle highlights the brand's focus on accessible, affordable products that bring comfort during economic downturns.
• Operational challenges during the launch, including overselling incidents, led to refunds, compensation, and personalized apologies to affected customers.
• As Ever integrates with Markle's media ventures, including her Netflix partnership and podcast, to strengthen its lifestyle and entertainment appeal.