Overview

• The Tuesday launch went live at noon ET and included the new orange marmalade alongside restocked herbal teas, crepe and shortbread mixes, and flower sprinkles.
• The marmalade is priced at $9 per jar, while reports conflicted on the keepsake option’s price, citing either $24 or $14.
• Outlets reported a website glitch during the rollout that briefly displayed placeholder items and generic text on the As Ever storefront.
• Some season‑two episodes featured QR codes that linked directly to the online shop, extending the show‑to‑commerce integration.
• As Ever, a rebrand of American Riviera Orchard, continues to center fruit preserves even as several critics delivered lukewarm or negative reviews of the new season.