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2h ago

Meghan Markle’s As Ever Adds 2024 Marlborough Sauvignon Blanc in Quiet Drop

The first white in the lineup extends the brand’s wine push with $30 bottles offered directly to shoppers.

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Overview

  • On Oct. 3, As ever teased the release with an Instagram post reading, “We heard you missed us. We’re back…and we brought a friend.”
  • The 2024 Marlborough Sauvignon Blanc is the third varietal for the brand and its first white, sourced from New Zealand’s Marlborough region.
  • Pricing is $30 per bottle, with three-bottle packs at $90, half cases at $159, and full cases at $300.
  • The low-key debut came just before Meghan’s Oct. 4 appearance at Paris Fashion Week.
  • As ever previously indicated more wines are coming, including a Napa Méthode Champenoise sparkling, as its food staples continue to anchor the range.