Particle.news

Download on the App Store

Meghan Markle Uses 44th Birthday to Drive Sell-Out of New Rosé Cuvée

Her birthday marketing led to the rapid sell-out of the As Ever 2024 rosé cuvée under scrutiny from a silent royal household.

Image
Image
Image

Overview

  • On August 4, the duchess marked her 44th birthday with a branded post on her As Ever lifestyle account that doubled as a pre-launch promotion for the 2024 rosé cuvée.
  • The partnership with Napa’s Fairwinds Estate produced the custom wine and its inaugural release of the 2023 vintage sold out within days of the July launch.
  • No official birthday message came from the House of Windsor, emphasizing the ongoing estrangement between the Sussexes and the royal household.
  • Reports show that 25 members of Meghan and Harry’s staff have resigned in recent months, citing disagreements over workplace practices.
  • Historic bullying allegations first reported in 2021 have resurfaced, adding to media scrutiny of Markle’s leadership style.