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Meghan Markle Urged to Clarify As Ever Strategy as Reports Point to 2026 Expansion

A PR adviser says the brand needs consistent positioning to build long-term equity.

Overview

  • Renae Smith, a PR consultant quoted by the Express, warned that As Ever feels reactive and said Meghan should narrow her focus and deliver consistent messaging.
  • Reporting from GB News and other outlets says sources expect a cookbook in early spring 2026 alongside a shift toward homeware, with crepe and biscuit kits being eased out.
  • Netflix is reportedly tracking the performance of Markle’s holiday show to decide whether to proceed with pop-ups or experiential events tied to her projects.
  • As Ever’s website briefly exposed inventory figures due to a glitch, with screenshots showing about 137,435 fruit spread gift boxes listed in stock before the error was fixed.
  • Separate reports suggest a possible July 10 Invictus Games appearance in Birmingham, contingent on the outcome of Prince Harry’s ongoing security review.