Overview

• Meghan halted restocking after April’s initial As Ever launch saw jams, teas and other products sell out in just 45 minutes.
• She revealed emotional and operational hurdles behind the scenes, citing rigorous testing and scaling challenges for consumables.
• An Instagram announcement confirmed fan favorites and unspecified new items will be available later this month.
• On her podcast, she drew on Tina Knowles’s experience scaling haircare to inform As Ever’s growth strategy and discussed family business advice.
• Rebranded from American Riviera Orchard due to trademark issues, As Ever’s lineup reflects Meghan’s Netflix-inspired lifestyle ethos and hints at future home-goods expansions.