Overview

• On June 28, Meghan Markle shared a sun-soaked beach photo on Instagram captioned “That weekend feeling” and set to DJ Jazzy Jeff & the Fresh Prince’s 1991 track “Summertime.”
• The same day, her As Ever Instagram account posted a garden snapshot with the caption “Weekend plans: pick, snack, repeat 🍑,” showing her harvesting fruit in Montecito.
• Launched in April 2025, As Ever has introduced fruit preserves, herbal teas and flower sprinkles and has sold out its initial summer drop.
• In a June 27 newsletter, Markle announced that her brand’s debut Napa rosé will be available to order starting July 1.
• Meghan strategically curates her social media to merge personal glimpses of family life with product promotion while safeguarding her children’s privacy.