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Meghan Markle Teases As Ever Valentine’s Jam, Rewears 2018 Roland Mouret Dress

The brand’s Instagram post blends product promotion with a reinterpreted royal-era look that signals her relaxed California style.

Overview

  • The As Ever Instagram carousel trails a new jam reveal expected today and invites followers to sign up for updates.
  • “Tomorrow, we revisit something sweet. One flavor worth the wait. Another worth returning for,” the caption reads, referencing the brand’s preserves.
  • Styled images of strawberries, raspberries and chocolate—plus roses and champagne flutes—prompted flavor speculation without confirming a specific variety.
  • Meghan appears in a navy, strapless Roland Mouret Aldrich dress previously worn at the 2018 Royal Foundation Dinner at Kensington Palace while pregnant with Archie.
  • For 2026 she updated the dress with flat slingback shoes and oversized sunglasses, a rewear that aligns with her post-royal, sustainability-tinged approach and long-standing rapport with Mouret.