Overview

• An unnamed PR source told the Daily Mail she is preparing “Meghan 3.0,” describing plans for yet another relaunch of the As Ever brand.
• A friend quoted in multiple reports said Markle feels “literally lost” because the business has not worked out as she hoped.
• As Ever quietly added a 2024 Marlborough Sauvignon Blanc, priced at $30 per bottle and sold in multi-bottle sets, as the brand’s third wine.
• Markle told Bloomberg over the summer that Netflix is her sole partner and investor, while a Daily Mail columnist claimed the streamer would take a large share and is closely involved in operations.
• Coverage notes several sellouts since launch but confirms no official sales data, and Markle is slated to speak as a business founder at Fortune’s Most Powerful Women summit in Washington, D.C.